This ad is from back in 2008. This is one of my favorites because it does such a great job of telling a story. The stork (a metaphor for the creator) has gone through so much effort to bring us into this world, yet most of us aren’t accomplishing what we could be. I think many people aspire to something more in their career (and life, for that matter), so it’s very relatable and positions Monster as a company that helps you reach your potential. As their tagline states, “Your calling is calling.”
Starbucks Logo
I recently discovered this article about the evolution of the Starbucks Logo over at Brand Autopsy. It’s interesting to me how Starbucks has been able to take the iconic mermaid symbol and distill it down to it’s essential elements; to the point of eliminating the need for their name to be included with the logo. Very few brands are able achieve the level recognition necessary to warrant a removal of their name (Nike, Apple and McDonald’s immediately come to mind) but when they do, it’s a sign that their branding is working.