Marketing Professional
I love the slow motion production on this music video.
The description of this video mentions it was filmed “in front of 80 extras placed on 80 meters along a little road, lost in an industrial area. Filmed at 1000 frames/second with a camera (Phantom 4k) from a car driven at 50km/h, the shooting took 5 seconds for a 3’30 video: a living and dreamlike mural.”
Pomplamoose are the musical duo Jack Conte and Nataly Dawn. They’ve made their name over the years recording re-imagined cover songs and creating very catchy viral music videos. Here is an example of a Pharrell mashup of “Happy” and “Get Luck”:
In past, they’ve actually made pretty good money from these videos but with the changing climate of Youtube and online content, it’s become increasingly harder to generate revenue. This spawned the idea for Jack Conte to create Patreon, which allows artists to ask their fans for funding on a per project basis. For example, every time you put out a new Youtube videos, your fans would commit to automatically give you one dollar with their debit card. In the case of Pomplamoose, their fans now collectively pay them $6813 for every video they put out. It’s a great twist on crowd-funding that enables artists to keep creating content and engage their fans.
Here is a great speech Jack gave from the XOXO Festival where he discusses Pomplamoose’s progression and the concept for Patreon. It’s well worth the time.
Coke has done a brilliant job with their Share a Coke campaign. If you haven’t seen it, they put a name on every can of Coke and suggest you share it with that person. You can also order your own custom can, if you don’t see it in the store. One couple made their own baby announcement video using the cans (which sort of doubles as an ad for Coke):
I think they’ve done a great job of utilizing their packaging with a fun idea and letting their customers run with it, via #shareacoke. It reminds me of how Jones Soda let’s people submit photos that go on their bottles.