Marketing Professional
I love the slow motion production on this music video.
The description of this video mentions it was filmed “in front of 80 extras placed on 80 meters along a little road, lost in an industrial area. Filmed at 1000 frames/second with a camera (Phantom 4k) from a car driven at 50km/h, the shooting took 5 seconds for a 3’30 video: a living and dreamlike mural.”
Pomplamoose are the musical duo Jack Conte and Nataly Dawn. They’ve made their name over the years recording re-imagined cover songs and creating very catchy viral music videos. Here is an example of a Pharrell mashup of “Happy” and “Get Luck”:
In past, they’ve actually made pretty good money from these videos but with the changing climate of Youtube and online content, it’s become increasingly harder to generate revenue. This spawned the idea for Jack Conte to create Patreon, which allows artists to ask their fans for funding on a per project basis. For example, every time you put out a new Youtube videos, your fans would commit to automatically give you one dollar with their debit card. In the case of Pomplamoose, their fans now collectively pay them $6813 for every video they put out. It’s a great twist on crowd-funding that enables artists to keep creating content and engage their fans.
Here is a great speech Jack gave from the XOXO Festival where he discusses Pomplamoose’s progression and the concept for Patreon. It’s well worth the time.
Coke has done a brilliant job with their Share a Coke campaign. If you haven’t seen it, they put a name on every can of Coke and suggest you share it with that person. You can also order your own custom can, if you don’t see it in the store. One couple made their own baby announcement video using the cans (which sort of doubles as an ad for Coke):
I think they’ve done a great job of utilizing their packaging with a fun idea and letting their customers run with it, via #shareacoke. It reminds me of how Jones Soda let’s people submit photos that go on their bottles.
Here’s a great Apple spot for the holidays that ties together old and new technology as well as family generations with each other.
Birdbox is an animation studio based out of London. To help demonstrate their creativity, they came up with a clever idea for Christmas Cards this year:
Check out these awesome wedding cakes Disney produces. They have technology to map images and videos on to the cake. Very cool.
This book focuses on the following two questions: What do the most talented employees need from their workplace? and How do the world’s greatest managers find, focus and keep talented employees?
The authors answer these questions with the following framework: 1. Select for Talent, 2. Define the Right Outcomes, 3. Focus on Strengths, and 4. Find the Right Fit.
One story I really like from the book that demonstrates these concepts is about Dennis Rodman. He was an excellent basketball player, especially in rebounding, but he also had a reputation for being wild, unpredictable and difficult to work with. When he first started playing for the Chicago Bulls, he ended up missing or getting kicked out of many games for various infractions. When it came time to write a new contract, he was offered “one of the most incentive-laden contacts in the history of the NBA. Rodman was guaranteed $4.5 million. He would receive another $5 million if he stayed out of trouble for the duration of the season; another $500,000 for winning the rebounding title for the seventh time; and another $100,000 for having a positive assist-to-turnover ration…. It worked for Rodman and the Chicago Bulls. By the end of the season Rodman had missed only one game for disciplinary reasons. He had won the rebounding title for the seventh time. He had 230 assists versus 147 turnovers. And the Bulls won the championship.”
The lesson from this story is to identify a person’s strengths, define the outcomes that play to those strengths, find a count or rank those outcomes, and let the person run.
For more details entire book, check out this video:
Mashable and Adobe came up with this fun video, which gives some quick perspective into how advertising and marketing and evolved over the years.
View the original article over at Mashable.
I recently attended a Utah AMA meeting where the guest speaker was the Chief Marketing Officer of Domo, Heather Zynczak.
To give a little context, Domo is a Utah-based analytics company founded by the former head of Omniture, Josh James. They specialize in creating dashboards for executives to get a quick glimpses of how their company is doing in many different areas.
Here are my key takeaways from what Heather had to say:
I recently heard a piece on NPR about Bolthouse Farms, a producer of fruits and vegetables, who rolled out a campaign which mimics (or mocks, depending on your take) the type of ads junk food companies have been making for years. Check out this video:
Baby Carrots ‘Extreme’ from NO6 on Vimeo.
Their campaign also extends into the product (including Dorito-like seasonings), the packaging (use of mascots) and displays you might find in the grocery stores – all in an attempt to make vegetables cool to kids. I think it’s an awesome approach and they are definitely injecting a lot of fun into something most people find boring.
Visit NPR to read and listen to the whole article.