This ad is from back in 2008. This is one of my favorites because it does such a great job of telling a story. The stork (a metaphor for the creator) has gone through so much effort to bring us into this world, yet most of us aren’t accomplishing what we could be. I think many people aspire to something more in their career (and life, for that matter), so it’s very relatable and positions Monster as a company that helps you reach your potential. As their tagline states, “Your calling is calling.”
Marketing Professional