I’ve been a long time user of the Lose It App, which helps you track your calories and exercising. One of the ways they have “gamified” their product (in addition to social competition features) is through their badges, which include milestones like losing 10 pounds, exercising 5 days in a row, keeping things reasonable during thanksgiving, etc. Lately, they’ve gotten a little more creative with their badges and the cross promotional possibilities. Here is a screen shot from an email I just received from them:
As you can see, I’ve been eating my veggies. Ma, aren’t you proud? But look who this badge is brought to me by: Green Giant! The link from the email takes you to this “Giant Difference” landing page, where I can watch some well done Youtube videos, see what 100 calories of vegetables look like vs. 100 calories of chips and get some delicious looking recipes that include vegetables. I think it’s a really smart move by Green Giant to partner with a Lose It to reach a health consensus audience. Bravo.