In this video for the Mimi Foundation, cancer patients are told to close their eyes while they are given a makeover. When they open their eyes for the reveal, their reaction is recorded as they see how ridiculously awful the makeover was. Take a look:
I have to admit when I first heard about this video, I thought it sounded super mean. A cancer patient seems like the last person you’d want to play a joke on. But ad agency Leo Burnett pulled it off, with a focus on the goal of allowing patients to “forget about their disease, if only for a second.” From the looks of it, everyone involved seemed like a good sport. It think it’s a great twist on all the traditional makeover videos you see out there, which are quickly becoming a cliche. It’s a fun way to promote an organization with a great mission.
Read more about it at Business Insider.