To promote Bob Dylan’s new 43 Disc(!) box set, Columbia Records took his iconic classic song ,”Like a Rolling Stone” and put together an interactive music video, which allows viewers to flip through 16 different TV channels while the song is playing. Each channel features different actors lip syncing to fairly well known TV shows or situations: The Price Is Right, a news report, The History Channel, Pawn Stars, a rap video, a cooking show, a tennis match, etc. All of these snapshots drive home the point that Bob Dylan is such a ubiquitous part of our culture, that almost all walks of life are influenced in some way by his music. It’s also a great example of how technology is influencing the way we can deliver the content of marketing messages. It creates marketing that is interesting, that people actually seek out. As more folks spend time online and on their phones, Interactive videos will continue to become more common.
Watch the video below and read more about how they made it at Rolling Stone.
