AMA Utah Chapter Meeting
Dave Hunter (Halestorm) – evolved into a marketing company that happens to make films- Hallmark
Adam Able (Go Films) – Saints and Soldiers
Marshall Moore
Brandon
Utah Film Commision – encourages outside companies to come in. Offers tax incentives – 20-25 back for every dollar spent on set. resource directory – crew, location database. 39 million in incentives. Geographically diverse – snow, moutains, dessert.
How rich is Utah’s Talent Base? world class production, but not saleable talent (name recognition). Only exists in LA.
Reverse Engineers films – start with who is the audience? What do they want? identify elements that sell (topic, theme, actors, etc)
Built for marketing – star meter on IMDB, financing MATRIX – plug in actors names, topic, etc., assesses risk and determines how much funding.. sometimes actors bail and funding gets reduced or dropped because film is less profitable.
Get a distributor involved early – make posters sooner (and onset) rather than after the fact. Start Facebook and twitter posts, photos and videos on set. audience feels ownership.
Saratov Approach – nervious about topic (with families of missionaires), testimontials why they would feel safe, clips of mission moms reactions. Edgey poster (gun to hear) but safe values.
Channels – TV (local news times), billboard.
social media – mission driven “If you care about this, help spread the word and keep it in the theater longer.”
Wednesday opening: PR, top per screen – made easier to role out nationally.