Book: Crush It by Gary Vaynerchuk

I recently read a book by Gary Vaynerchuk called “Crush It!: Why NOW Is the Time to Cash In on Your Passion.” Gary talks about how the internet has created great opportunities for individuals to be entrepreneurs by developing a niche and name for themselves. He tells the story of how he started “Wine Library” where he does a daily review of a variety of different wines in order to help his family’s liquor store. Through his efforts, he’s been able to increase their sales from $3 million up to $30 million in a period of a few years.

He talks about how life is too short to do things you’re not passionate about. Don’t get yourself stuck in a boring job. It may mean a few years of hard work moonlighting 7pm-2am but eventually your investment in following your passions will pay off in a happier and productive life.

The book is a short read and a good reminder to get yourself motivated.

Here’s a video from a few years back where Gary talks about the concepts from his book. Warning: He curses like a sailor. Not for sensitive ears.

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