Pomplamoose are the musical duo Jack Conte and Nataly Dawn. They’ve made their name over the years recording re-imagined cover songs and creating very catchy viral music videos. Here is an example of a Pharrell mashup of “Happy” and “Get Luck”:
In past, they’ve actually made pretty good money from these videos but with the changing climate of Youtube and online content, it’s become increasingly harder to generate revenue. This spawned the idea for Jack Conte to create Patreon, which allows artists to ask their fans for funding on a per project basis. For example, every time you put out a new Youtube videos, your fans would commit to automatically give you one dollar with their debit card. In the case of Pomplamoose, their fans now collectively pay them $6813 for every video they put out. It’s a great twist on crowd-funding that enables artists to keep creating content and engage their fans.
Here is a great speech Jack gave from the XOXO Festival where he discusses Pomplamoose’s progression and the concept for Patreon. It’s well worth the time.