OK Go is back with another over the top, super interesting conceptual music video; this time in slow motion. This one is sponsored by Morton Salt, which is an interesting move. In the past, this would have been viewed as selling out but with the nature of today’s music industry, audiences are more understanding of artists finding additional sources of revenue. Here’s the new video:
Take a stroll down memory lane and watch some of OK Go’s previous videos:
The original viral hit that started it all: