I came across this article in Ad Week today. Burger King is pretending to change it’s name to Fries King. It’s kind of a strange promotion gimmick but hey, if it gets people talking, it’s working right?
The funny thing is it’s been done before. I can remember back to one of my advertising classes in college where we debated whether Pizza Hut’s claim to change there name to “Pasta Hut” was real or not. Of course, the fact that it was April 1st should have given us a clue!