This is a great non-traditional installation campaign that advertising agency M&C saatchi milano did for insurance company, europ assistance IT. They built the top of a submarine to make it look like it had just bursted through the streets of milan and wrecked someone’s car. They even had live actors portraying sailors, scuba divers, and emergency crew. The overarching idea is that you never know when an unforeseen event will happen and take you by surprise.
Head on over to Designboom to see the more pictures and footage of the campaign.