This is a great emotional ad by Extra Gum. The visual tells the story of a father who makes origami cranes out of gum wrappers for his daughters on occasions through out her life. As he is packing up her car to send her off the college, a box falls with all the origami cranes that his daughter has kept throughout the years, indicating how special and meaningful the small gestures were to her experience growing up. The least few seconds end with the phrase: “Sometimes the little things last the longest. Give Extra, get extra.” It’s an interesting twist for a gum ad, which typically talks about the taste or long lasting flavor. This ignores the product itself and instead emphasizes the social experience surrounding sharing a stick of gum. I think it’s brilliant.
Marketing Professional