Today the Make a Wish Foundation give a 5 year old with leukemia the best day in the world: they made him Batkid. It’s a pretty big deal. They sent Batkid (accompanied by a full size Batman) through San Francisco in a Bat-Lamborghini on a reenactment-quest to save a woman tied to railroad tracks, stop a bank robbery by the Riddler, and find the Giants mascot who was kidnapped by the Penguin. There were about 15,000 people who signed up online to be part of flash mobs to cheer him on. The Mayor of San Francisco (Gotham) gave him the key to the city. Even President Obama gave him props!
It’s great to see happiness brought to a child who is suffering. As a marketer, the takeaway lesson is that if you do something big that’s worthwhile, what happens is people notice, get excited about it, and get behind it. With so many people involved, it made the event that much more special and something that caught everyone’s attention.
You can read about it and see more pictures at Mashable.