To promote the upcoming Anchorman 2 film, Will Ferrell has been appearing in character as Ron Burgundy on the actual news! On one station in North Dakota, he did the entire newscast. Here is a clip of highlights:
He also appeared on ESPN and interviewed Peyton Manning:
And again on ESPN, he covered a Curling event:
Another thing they’ve done is setup a look-a-like contest called “I am Ron Burgundy” where people enter to win a trip to New York for the premier. An acquaintance of mine, Trey Warner, is winning.
I think both of these are fun ways that tie together to leverage a highly recognizable character and promote a movie about the news on the news.