Chipotle recently did something very interesting with their packaging: they reached out to famous authors and designers to write stories and create illustrations to go on their cups and bags. The idea is that as you are sitting their eating your burrito, they are giving you something thought provoking to read and enjoy. I think it’s a brilliant move that really puts an intellectual, Starbucks-like twist on the Mexican food experience.
Check out all the author’s works and packaging at cultivatingthought.com.