I remember seeing this product pitched last year on Shark Tank:
Basically, it’s a stool designed to help you poop in a more natural position. About three years ago, they started marketing with this informational based video, which has accumulated about 3 million views.
While the first video isn’t terrible, it isn’t exactly the type of viral content one would typically share with their friends. Recently, a new humorous video in the vein of Old Spice ads was posted to Youtube. It strattles a very fine line between being over the top gross and silly but has gotten a ton of attention through social and news channels. In just it’s first week alone, it’s accumulated 2.2 million views, almost matching what the original video has taken 3 years to do. Take a look:
It’s an curious progression they’ve made on their marketing. It will be interesting to see if it pays off or if they gross out their audience. What do you think?